5 Common Small Business Mistakes
Business owners should take stock throughout the year of how things are going and looking ahead to the future. Keep these 5 likely mistakes in mind.
1) Overusing Social Media
Although social media is essential, it is only one tool in a well-rounded marketing strategy. More traditional methods are just as crucial.It's enough to have a strong presence, but don't neglect other tried and true tactics. Take a step back and balance your marketing plan.
2) Not Using Paid Social Media Marketing
Facebook and Twitter have changed their delivery methods, so unpaid content can easily get lost. Prices for this kind of marketing are fairly low, so take the time to look into it.
3) Not Leaving Your Desk
It's amazing that small business owners rarely feel the need to leave their computer to conduct business. Modern business technology is undeniably cool, but you should also consider old-school methods that are worth your time and effort. It's hard to forge strong relationships using email. Meeting in person will make you stand out and stick in your customer's mind. Try a coffee or lunch meeting instead of exchanging emails or at least dust off the phone and TALK to your customers.
4) Making Excuses
It's easy to blame the government or the economy or any number of other issues, but you are still responsible for the health of your business. Part of that means successfully adapting to changing conditions.
5) An App for Everything
It's almost literally true, isn't it? They're easy, fun and some are really brilliant, but there are so many of them. Keep things simple. Evaluate which ones would make the biggest impact on your business.
I hope these ideas are helpful for your small business.
Regards,
Sophia
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